If you’re trying to set up a Facebook Shop or connect Facebook Pixel to your Shopify store and come across the error: “This Facebook account is not eligible for setup. We don’t offer shop or catalog setup in your region,” you’re not alone. This is a common issue faced by Shopify users, especially when trying to integrate Facebook and Instagram for sales purposes. In this article, we’ll walk you through what this error means, why it happens, and how you can resolve it.

What Does the “Facebook Account Not Eligible for Setup” Error Mean?

This error typically means that Facebook’s Shops and catalog services are not available in your region or country. Facebook’s commerce tools are not universally supported, and in some areas, you may not be able to set up a Facebook Shop or catalog integration through Shopify. However, this doesn’t mean you can’t use Facebook Pixel for tracking or running ads. You can still use certain Facebook features even if a shop isn’t available in your location.

Step-by-Step Guide to Fix the Issue

To resolve this issue and successfully connect your Shopify store to Facebook Pixel, you’ll need to go through several troubleshooting steps. Let’s dive in.

1. Check if Facebook Shops is Available in Your Region

Before diving into technical fixes, verify that Facebook Shops is available in your region. Facebook’s commerce tools, including Shops and Catalogs, are not supported in all countries. If Facebook Shops is unavailable in your location, that would explain the error message.

If Facebook Shops is unavailable, you can still run Facebook Ads and use Facebook Pixel for tracking purposes without setting up a full Facebook Shop.

2. Set Up Facebook Pixel Without Facebook Shops

Even if Facebook Shops is not available in your region, you can still connect Facebook Pixel to track visitor behavior, manage ad campaigns, and optimize your sales funnel. Facebook Pixel allows you to monitor important metrics like page views, add-to-cart actions, and purchases without requiring a shop or catalog setup.

Here’s how to connect Facebook Pixel to Shopify without setting up a Facebook Shop:

  • Step 1: In your Shopify admin, go to Sales Channels > Facebook.
  • Step 2: Under the Data Sharing section, choose the level of data sharing you want (Standard, Enhanced, or Maximum).
  • Step 3: Enter your Facebook Pixel ID. You can find this in your Facebook Business Manager under Events Manager.
  • Step 4: Complete the setup and start tracking important user actions on your website.

This will allow you to track and measure the performance of your ads and optimize them based on visitor behavior on your Shopify store.

3. Verify Facebook Business Manager and Account Setup

One possible reason for the error is that your Facebook Business Manager or account isn’t properly set up. Facebook requires a verified Business Manager with the correct permissions to manage a shop or catalog.

  • Ensure the following:
    • Your Facebook account is linked to a verified Business Manager.
    • You have admin access to the Facebook Business Manager and the associated ad account.
    • The Facebook Page you are trying to connect is linked to the right Business Manager.
    • The Facebook Pixel is correctly linked to your ad account and business assets.
  • Tip: Go to Facebook Business Settings and verify that everything is properly set up, especially for the Facebook Page, Business Manager, and Ad Account you are trying to use.

4. Change Your Shopify Store Region or Currency Settings (If Applicable)

If you’re in a supported country but still seeing the error, it could be related to the currency or region settings on your Shopify store. Facebook requires that your region and currency settings match the locations they support for Shops and Catalogs.

  • Solution: Check your Shopify store settings by navigating to Settings > General in your Shopify admin.
    • Ensure your store address and currency match the settings required by Facebook for shop and catalog setup.
    • Update these settings to reflect a supported region and currency if needed.

5. Reach Out to Facebook Support for Clarification

If you’ve confirmed that you’re in a supported region and still facing the issue, it may be time to contact Facebook Business Support. Facebook can help you determine if there’s a specific reason why your account is ineligible and provide further guidance on how to resolve the issue.

  • Tip: Go to the Facebook Help Center and submit a ticket explaining your situation. Facebook Business Support will typically review your case and may assist in getting your account eligible.

6. Use Third-Party Tools for Facebook Pixel Management

If direct integration between Shopify and Facebook isn’t available in your region, or if you’re still having trouble, consider using third-party apps for managing Facebook Pixel and tracking user behavior. These tools often provide additional functionality, making it easier to integrate Facebook Pixel without relying on Facebook Shops.

  • Popular third-party apps include:
    • Trackify: Allows for advanced Facebook Pixel management and tracking.
    • Pixel Your Site: Another tool to help manage Facebook Pixel and track events on your Shopify store.

These apps allow you to connect Facebook Pixel to your Shopify store without needing to set up a shop or catalog.

7. Check for Facebook Policy Violations

In some cases, your account may be restricted from setting up a shop or catalog due to policy violations or account issues. Check your Facebook Business Manager for any notifications related to policy violations, ad rejections, or account restrictions.

  • Solution: If you find that your account has been flagged for policy violations, you may need to resolve these issues by following Facebook’s guidelines or contacting their support for further assistance.

Conclusion

The “Facebook account is not eligible for setup” error can be frustrating, especially when you’re trying to connect your Facebook Pixel or set up a Facebook Shop for your Shopify store. However, even if you’re in a region where Facebook Shops and Catalogs are unavailable, you can still use Facebook Pixel to track user behavior and run effective ad campaigns.

By verifying your Business Manager setup, ensuring your region and currency settings are correct, and considering third-party tools, you can overcome this issue and start leveraging Facebook’s powerful marketing tools for your Shopify store. If all else fails, reaching out to Facebook Support can often provide the clarity and help you need to get back on track.

FAQs

1. What does the “Facebook account is not eligible for setup” error mean?
This error indicates that Facebook Shops or catalog services are not available in your region. It means you cannot set up a Facebook Shop or catalog in your country.

2. Can I still use Facebook Pixel if Facebook Shops is not available in my region?
Yes, even if Facebook Shops are unavailable, you can still set up and use Facebook Pixel to track user behavior on your Shopify store and run Facebook Ads.

3. How do I set up Facebook Pixel on Shopify without a Facebook Shop?
To set up Facebook Pixel without using Facebook Shops, navigate to Sales Channels > Facebook in your Shopify admin, then input your Pixel ID under the Data Sharing section.

4. How can I verify my Facebook Business Manager is set up correctly?
Make sure your Facebook account, Facebook Page, Ad Account, and Pixel are all connected to a verified Business Manager. You must also have admin access to all these elements.

5. What regions do not support Facebook Shops?
Facebook Shops are not supported in all countries. You can find the complete list of supported regions on the Facebook Business Help page.

6. Are there any third-party apps to manage Facebook Pixel?
Yes, you can use third-party apps like Trackify or Pixel Your Site to manage your Facebook Pixel even if Facebook Shops are unavailable in your region.

7. How do I contact Facebook Support?
To contact Facebook Business Support, go to the Facebook Help Center and submit a ticket. You can explain your situation, and they may help resolve the issue.

8. Does Shopify region and currency settings affect Facebook Shop setup?
Yes, your Shopify region and currency settings must match the regions supported by Facebook for Shops and Catalogs. If not, you may encounter errors.

9. What should I do if my account is restricted from setting up a Facebook Shop?
Check your Facebook Business Manager for any policy violations or restrictions. Resolve these issues by following Facebook’s guidelines or contacting their support.

10. Can I use Facebook Shops for multiple Shopify stores?
You can use Facebook Shops for multiple stores, but each store must meet Facebook’s eligibility requirements, including region and currency support.